Our Story
On The Turn is more than a brand — it's a movement for women who fish, built on passion, community, and the thrill of the catch.
What It Is
On The Turn (OTT) is a women's fishing apparel brand that blends style with the spirit of angling. Our clothing is designed for women who love the water — whether you're casting at dawn, trolling at dusk, or just repping the lifestyle you love. Each piece features our signature OTT branding, combining feminine design elements with the rugged energy of fishing culture.
Why It's Needed
The fishing industry has long been dominated by men — from the gear to the apparel. Women anglers deserve clothing that reflects their identity, strength, and love for the sport. OTT fills that gap with apparel that doesn't ask women to fit into a man's world, but instead celebrates the unique power and grace they bring to the water.
The Origin
The name “On The Turn” comes from fishing — it describes the moment a fish changes direction, that split second of tension and excitement before the catch. For us, it represents something bigger: the turning point for women in fishing. It's our turn to be seen, to be celebrated, and to wear something that feels like us.
“Ladies, it's our turn.”
Our Branding
Two signature logos that represent the OTT identity.
Main Circular Logo
Reel / Female Symbol Logo
Ready to Join the Movement?
Browse the collection or reach out to place your order. Ladies, it's our turn.